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Advanced Digital Marketing (ENTR 485)

This course is primarily for students who have passed ENTR 285 Introduction to Digital Marketing and want to learn how to apply these skills in industry. During this class students will approach a client and offer their digital marketing skills to an outside firm. Through this project based learning approach, students will gain valuable skills in consulting and recognize opportunities to help support companies in the new global and digital world of business.

Credit Hours 3.0 Lecture
Prerequisites ENTR 285
Offered Fall, Winter, Spring
Programs -

Course Outcomes:

Upon completion of this course, students will be able to:

  • Understand how to approach potential clients and deliver on proposals
  • Understand how to use your knowledge of digital marketing to ask clients the right questions to empower you as a consultant
  • Understand how to analyze a client's current digital marketing strategy and identify areas of improvement
  • Be able to clearly and logically express and support informed recommendations
  • Demonstrate honesty and integrity in completing assignments