Customer Experience Optimization (HTM 290)
Focused on designing, evaluating, and optimizing guest experience in the complex hospitality and tourism industry. Covers a broad range of topics including customer experience transformation, experience quality measurement, linking customer experience to value, creating and governing customer-centric organizations, improving B2B and B2C customer experience, and developing a customer experience vision.
| Credit Hours | 3.0 Lecture |
|---|---|
| Prerequisites | HTM 133, BUSM 180 |
| Offered | Fall, Winter |
| Programs | - |
Course Outcomes:
Forthcoming