Customer Experience Optimization (HTM 290)
Focused on designing, evaluating, and optimizing guest experience in the complex hospitality and tourism industry. Covers a broad range of topics including customer experience transformation, experience quality measurement, linking customer experience to value, creating and governing customer-centric organizations, improving B2B and B2C customer experience, and developing a customer experience vision.
|Credit Hours||3.0 Lecture|
|Prerequisites||HTM 133, BUSM 180|