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Customer Experience Optimization (HTM 290)

Focused on designing, evaluating, and optimizing guest experience in the complex hospitality and tourism industry. Covers a broad range of topics including customer experience transformation, experience quality measurement, linking customer experience to value, creating and governing customer-centric organizations, improving B2B and B2C customer experience, and developing a customer experience vision.

Credit Hours 3.0 Lecture
Prerequisites HTM 133, BUSM 180
Offered Fall, Winter
Programs -

Course Outcomes: