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(ART 280) Branding

A studio course that trains students in visual problem solving and conceptual brand development. Class projects reflect a realistic range of assignments that a designer would encounter in a studio environment, agency or corporate design institution. Fee required.

Credit Hours 3.0 Lecture
Prerequisites ART 210, 212, Portfolio Review
Offered Fall
Programs -

Course Learning Outcomes

At the end of the course, students should demonstrate an understanding of branding, brand development and application, concept development, layout, and typography. Students will:

  • Communicate effectively verbally and visually in presenting their concept and work.
  • Enhance their knowledge of branding and application.
  • Build upon their design skills to solve design problems for successful branding.
  • Increase knowledge of Adobe InDesign, Illustrator, Photoshop and any other necessary graphic program.
  • Have the confidence to work independently on projects in and outside of the classroom setting.
  • Apply design principles and branding knowledge to working with neither real or made-up clients.