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Hospitality and Tourism Marketing (HTM 304)

Introduces basic principles of marketing management in an HTM context, including customer and market analysis, segmentation, positioning, branding, pricing, distribution, marketing communications, relationships, global marketing, and ethics.

Credit Hours 3.0 Lecture
Prerequisites HTM 285; BUSM 320, HTM 150 or ECON 200
Offered Fall, Winter, Spring
Programs -

Course Outcomes: