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(HTM 304) Hospitality and Tourism Marketing

Introduces basic principles of marketing management in an HTM context, including customer and market analysis, segmentation, positioning, branding, pricing, distribution, marketing communications, relationships, global marketing, and ethics.

Credit Hours 3.0 Lecture
Prerequisites HTM 285; BUSM 320, HTM 150 or ECON 200
Offered Fall, Winter, Spring
Programs -

Course Outcomes

1.Apply general business principles and practices to the unique nature and needs of the hospitality and tourism industry.
2.Lead other team members toward the successful accomplishment of a task, project, or organizational goal.
3.Effectively solve business problems by applying critical thinking and utilizing qualitative and quantitative tools.
4.Develop a mastery of relevant technologies and systems and their application toward organizational productivity and innovation.
5.Understand and demonstrate how to produce a high level of service quality in a hospitality and tourism setting.
6.Demonstrate flexibility and creativity in the context of a rapidly evolving hospitality and tourism industry.
7.Demonstrate a high degree of professionalism in work habits, communications, appearance, and interactions with colleagues and customers.
8.Compete successfully for career opportunities and internal advancement within hospitality and tourism organization.
9.Integrate a hospitality and tourism career into a well-rounded, moral, productive and satisfying life.