Integrated Marketing Communications (BUSM 421)
Focus on integrated marketing communications, including advertising, public relations, sales, sales promotions, internet, and word-of-mouth. Key outcome is developing an integrated marketing communications plan.
| Credit Hours | 3.0 Lecture |
|---|---|
| Prerequisites | Either BUSM 304 or HTM 304 with a B- or better |
| Offered | Winter, Spring |
| Programs | - |
Course Outcomes:
Forthcoming