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Integrated Marketing Communications (BUSM 421)

Focus on integrated marketing communications, including advertising, public relations, sales, sales promotions, internet, and word-of-mouth. Key outcome is developing an integrated marketing communications plan.

Credit Hours 3.0 Lecture
Prerequisites Either BUSM 304 or HTM 304 with a B- or better
Offered Winter, Spring
Programs -

Course Outcomes:

Forthcoming