Business Management (BUSM)

180. Introduction to Business (3) (F, W, S) The role of commercial enterprise in modern society, challenges inherent in starting and growing a business, core functions of management, exploration of career options.

201R. Leadership Practicum (1-2) (F, W) Learn and apply leadership principles, guided by a faculty member, and evaluate leadership experience.

230. Business Spreadsheets and Modeling (1) (F, W, S) Basic spreadsheet skills for business analysis and modeling. No technical background is necessary.

301. Business Finance (3) (F, W, S) The study of corporate financial decision making. Emphasis on cash flow, risk and return, ethics, agency, dividend policy, capital budgeting, working capital, and financial statement analysis. (Prerequisites: ACCT 203, BUSM 180, ACCT 231 or BUSM 230, ECON 201, MATH 107, 121 all with a C- or better)

304. Principles of Marketing Management (3) (F, W, S) Introduces basic principles of marketing management, including customer and market analysis, segmentation, positioning, branding, pricing, distribution, marketing communications, relationships, global marketing and ethics. (Prerequisite: Either BUSM 180 or ECON 200 with a C- or better)

310. Leadership and Management (3) (F, W, S) Fundamentals of management emphasizing organizational leadership, human resource management and teamwork. Topics include motivation, organizational structures, multicultural environments, decision-making, corporate responsibility, and organizational change. (Prerequisites: BUSM 180 with a C- or better and BUSM 320)

320. Business Communication (3) (F, W, S) Written and oral business communication, including case analysis and problem solving. (Prerequisites: BUSM 180 with a C- or better and ENGL 101)

325. Career Management (1) (F, W, S) Introduction to job search process, employment interviewing, networking and communication skills, negotiation and evaluation of job offers, transition to professional life, planning for career advancement.  (Prerequisites: BUSM 320 and 60+ credits (Junior Status))

327. Human Resource Management (3) (F, W, S) The treatment of human resources as an organizational asset contributing to organizational objectives. Topics include planning, development, compensation and security, work-place environment, employee-management relations, auditing multicultural issues. (Prerequisite: BUSM 310 with a B- or better)

334. Sales and Customer Relationship Management (3) (W, S) Introduces students to strategies for 1 to 1 aspects of marketing and brand-building: sales, customer service, and relationship management. Teaches concepts, principles and practices, and how to apply them in a dynamic, customer-centric marketplace. (Prerequisite: Either BUSM 304 or HTM 304 with a B- or better)

337. Employee Relations (3) (W) Students learn to identify and resolve common workplace problems involving employees and supervisors and develop skills in managerial areas such as assessing performance, coaching, counseling, performance evaluation, and communicating effectively. (Prerequisite: BUSM 327)

342. Business Law and Ethics (3) (F, W, S) Ethical foundation and the legal environment of business; contracts; uniform commercial code related to sales, commercial paper and secured transactions; business organization; government regulations; property; bankruptcy, trusts, estates, insurance. (Prerequisites: BUSM 180 with a C- or better and ENGL 101)

347. Managing Diversity (3) (F) Students learn current theories, issues, practices, and developments in managing diversity, equality and inclusion in organizations and in international context. (Prerequisite: BUSM 310 with a B- or better)

361. Operations and Quality Management (3) (F, W, S) Principles and techniques of project management, forecasting, product research, fabrication, inventory planning and control, quality control and operations planning, control and management (Same as HTM 361). (Prerequisites: BUSM 180 or HTM 285, ACCT 231 or BUSM 230, MATH 107 all with a C- or better)

371. Supply Chain Management (3) (F, W) Explore the management of supply chains to improve an organization’s overall supply effectiveness and efficiency.  Topics will include the purchasing process, procurement cycle, purchasing research, relationships with suppliers, negotiation, information technology, and the concept of competitive advantages.  (Prerequisite: BUSM 361 with a B- or better)

381. Global Logistics Management (3) (W) Introduction to the role of logistics and transportation in the global supply chain and distribution channel.  Topics will include system design, inventory management, distribution operation, carrier selection, freight transportation, warehousing, packaging, and material handling.  (Prerequisite: BUSM 361 with a B- or better)

390R. Special Topics in Business Management (1-3) (Variable)

391. Project Management (3) (F, W) Project Management is the ability to combine inter-related resources, within defined constraints, to accomplish the goal of a project. Through activities and online simulation students will learn how to manage projects effectively. Students who successfully pass the CAPM exam (fee not included) will become a Certified Associate in Project Management (CAPM). (Prerequisite: BUSM 361 with a B- or better).

399R. Internship in Business Management (1-12) (F, W, S) Credit for applied experience in business management. Prior approval must be obtained and coordinated by a faculty member and on-site supervisor.

401R. Leadership Practicum (1-2) (F, W) Learn and apply leadership principles, guided by a faculty member, and evaluate leadership experience.

410. Business Analytics and Big Data (3) (F) Students learn to provide data-driven solutions to real-world business problems. Covers the use of analytics tools, big data technologies, statistical methods, and basic programming. No previous programming experience is required. (Prerequisite: MATH 107 with a C- or better)

421. Integrated Marketing Communications (3) (W, S) Focus on integrated marketing communications, including advertising, public relations, sales, sales promotions, internet and word-of mouth.  Key outcome is developing an integrated marketing communications plan. (Prerequisite: Either BUSM 304 or HTM 304 with a B- or better)

422. Marketing Research (3) (F, W) This course focuses on central concepts, tools, and techniques of marketing research.  Students design, execute and present a marketing research study. (Prerequisites: BUSM 304 with a B- or better; and either MATH 221 or PSYC 205 with a C- or better)

427. International Human Resource Management (3) (S) Focuses on human resource activities: HR planning, staffing (recruitment, selection and placement), performance management, training and development, compensation, and industrial relations in a multinational context.  Perspectives include host-country, home country, and other country categories and employees.  Covers HR issues facing multinational corporations and comparative analyzes of international HR management. (Prerequisite: BUSM 327)

429. Strategic Marketing Management (3) (W, S) This is the capstone Marketing course. Working in groups, students work with a client on a major marketing consulting project that involves marketing research, strategy and creativity, culminating in a written report and oral presentation. Readings and cases focused on marketing strategy will also be discussed. (Prerequisites: BUSM 304 with a B- or better, and either BUSM 421 or BUSM 422. Note: Both BUSM 421 and BUSM 422 are preferred)

431. International Marketing (3) (F) Study of marketing techniques in a multinational setting, including organization, market research, pricing, distribution, and promotion.  Use made of case studies and guided student research in seeking solutions to practical marketing problems in an international environment. (Prerequisite: BUSM 304 with a B- or better)

457. Talent Managment and Training (3) (F) This course will address talent management, human resource development, and training.  Students will develop a better understanding of strategic planning of human resources, succession planning, attracting and recruiting talent, employee retention, performance management, employee development and training, executive development and competition in international labor markets. (Prerequisite: BUSM 327)

461. Lean Six Sigma (Process Improvement) (3) (W) This course teaches skills for successfully leading process improvement projects that can enhance organizational performance. Lean Six Sigma methodology is taught through example and application. Near the conclusion of the course, students will take a certification exam. (Prerequisite: BUSM 361 with a B- or better)

467. Organizational Behavior and Change (3) (W) Addresses system wide applications to assess, develop, improve, and strengthen strategies, processes, and structures to achieve organizational effectiveness in constantly changing organizational environment  Additional topics include: nature of change, roles associated with leading and managing change, issues of organizational culture, design models, and organizational behavior challenges. (Prerequisite: BUSM 327)

495R. Independent Study (1-3) (Variable) An opportunity to pursue subjects otherwise not offered by the department.  Instructor’s permission required.

496R. Student Research (1-3) (Variable) Supervised individual research for students who have been granted a student research associateship.

499. Strategic Management (3) (F, W, S) An integration of all the functional areas of business management with emphasis on analysis, decision making, and implementation. (Prerequisites: BUSM 301, 304, 310, 320, 342; This course should be taken during last semester.)