(ART 280) Branding
A studio course that trains students in visual problem solving and conceptual brand development. Class projects reflect a realistic range of assignments that a designer would encounter in a studio environment, agency or corporate design institution. Fee required.
| Credit Hours | 3.0 Lecture |
|---|---|
| Prerequisites | ART 210, 212, Portfolio Review |
| Offered | Fall |
| Programs | Visual Arts (BFA) |
Course Learning Outcomes
At the end of the course, students should demonstrate an understanding of branding, brand development and application, concept development, layout, and typography. Students will:
- Communicate effectively verbally and visually in presenting their concept and work.
- Enhance their knowledge of branding and application.
- Increase research skills to understand the industry and branding.
- Build upon their design skills to solve design problems for successful branding.
- Increase knowledge of Adobe InDesign, Illustrator, Photoshop and any other necessary graphic program.
- Have the confidence to work independently on projects in and outside of the classroom setting.
- Apply design principles and branding knowledge to working with neither real or made-up clients.