(BUSM 304) Principles of Marketing Management
Introduces basic principles of marketing management, including customer and market analysis, segmentation, positioning, branding, pricing, distribution, marketing communications, relationships, global marketing, and ethics.
| Credit Hours | 3.0 Lecture |
|---|---|
| Prerequisites | BUSM 320 w/ C- or better |
| Offered | Fall, winter, spring |
| Programs | Business Management (BS), Business Education (BS), Marketing Minor |
Course Learning Outcomes
Upon completion of this course, students will be able to:
- Learn the basic principles and vocabulary of marketing
- Learn to apply marketing principles and concepts to real-world problems and cases
- Understand the marketing process, from analyzing and understanding the market to conceive a marketing strategy, to developing a more detailed marketing plan, to developing ongoing relationships with customers.
- Refine your oral presentation skills
- Refine your written communication skills
- Learn how to work effectively as a team.