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(HHS 400) Health Marketing and Communications

This course provides a practical process model for developing a health communication plan using a broad base of information from communication and health behavior theory, communicate-based program planning, and social marketing constructs.

Credit Hours 3.0 Lecture
Prerequisites None
Offered Fall, Winter
Programs Health and Human Science (BS)

Course Learning Outcomes

At the completion of the course, the student should be able to, in either oral and/or written form:

  • Understand current, practical methods for the use of digital and interactive media in health communication plans.
  • Analyze media representations and consumption of health information and audiences defined by demographic and cultural factors.
  • Create and advocate for health communication programs that address health disparities and literacy.