(HHS 400) Health Marketing and Communications
This course provides a practical process model for developing a health communication plan using a broad base of information from communication and health behavior theory, communication-based program planning, and social marketing constructs.
| Credit hours | 3.0 lecture |
|---|---|
| Prerequisites | None |
| Offered | Fall, winter |
| Programs | Health and Human Science (BS) |
Course Learning Outcomes
At the completion of the course, the student should be able to, in either oral and/or written form:
- Understand current, practical methods for the use of digital and interactive media in health communication plans.
- Analyze media representations and consumption of health information and audiences defined by demographic and cultural factors.
- Create and advocate for health communication programs that address health disparities and literacy.