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(ENTR 101) New Venture Creation

Entrepreneurship 101 gives students an overview of entrepreneurship through practical projects and business exercises. Students learn how entrepreneurs develop products, reach customers, and create sustainable businesses.

Credit hours 3.0 lecture
Prerequisites None
Offered Fall, winter, spring
Programs Entrepreneurship Minor

Course Learning Outcomes

With the successful completion of course requirements, the student will be able to do the following:

  1. Effectively recruit prospective customers for business model validation experiments.
  2. Design and execute business model validation experiments.
  3. Conduct interviews to understand the emotional perspective of a customer.
  4. Utilize data from business validation experiments to devise and iterate potential solutions to a customer's problems.
  5. Assess the financial viability of potential solutions to customer's problems.
  6. Describe a validation journey and understanding of the validation journey process.