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(ENTR 283) Small Business Creation

Introduction to small business creation, including: fundamentals of sales and capital. Uses mentors and case studies. Learn traits and practices of entrepreneurs and small business owners, managerial processes used to identify, establish, and operate a new business, and/or purchase an existing business, including elements of business plan modeling.

Credit Hours 3.0 Lecture
Pre or corequisites ENTR 180
Offered Fall, Winter, Spring
Programs -

Course Outcomes

With the successful completion of course requirements, the student will be able to do the following:

  1. Effectively recruit prospective customers for business model validation experiments.
  2. Design and execute business model validation experiments like demand testing, customer interviewing, etc.
  3. Conduct interviews to understand the emotional perspective of a customer.
  4. Use information from business validation experiments to devise and iterate possible solutions to a customer's problems.
  5. Assess the financial viability of a solution.
  6. Describe a validation journey and understanding of the process.