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(BUSM 411R) Digital Marketing Agency

The Digital Marketing Agency course is a full-service, student-led digital marketing agency providing hands-on experience to enhance the student’s marketing skill sets in preparation for professional experience.

Credit Hours 3.0 Lecture
Prerequisites BUSM 304 w/B- or better
Offered Fall, Winter, Spring
Programs Business Management (BS)

Course Learning Outcomes

Each student who passes this course will be able to do the following:

  • Communicate persuasively and clearly in written and visual media.
  • Identify the intended goals and target audience of specified clientele.
  • Apply knowledge and critical thinking skills from other courses (such as SEOSEM, UX, content marketing, video, graphic, paid search and social media campaigns, etc.) to solve business problems.
  • Obtain a working knowledge of industry-leading software tools to create and track campaigns.
  • Use practical knowledge to build campaigns with high return on investment (ROI) and build a resume beyond entry level skills.