(ENTR 285) Introduction to Digital Marketing
This course is primarily for students who want to learn how to market an online business. During this class students will each individually develop and market an online business. Through this project based learning approach they will gain the skills to recognize an opportunity and then build and market a website or app to take advantage of that opportunity.
| Credit Hours | 3.0 Lecture |
|---|---|
| Prerequisites | None |
| Offered | Fall, Winter, Spring |
| Programs | - |
Course Outcomes
The BYU Hawaii catalog gives the following description for Intro to Digital Marketing: This course is primarily for students who want to learn how to market an online business. During this class students will each individually develop and market an online business. Through this project based learning approach they will gain the skill store cognize an opportunity and then build and market a website or app to take advantage of that opportunity.
Through the use of video lectures, class discussions boards, assignments, and quizzes, my goal will be your gaining a basic understanding of the wide variety of digital marketing fields/options, and then demonstrating your new understanding via a comprehensive business based final project.