(COMM 305) Communication and Popular Culture
An exploration of the processes and more specifically, the content in the mass distribution of popular culture. Specific attention is given to advertising, television, music, film, popular literature, shopping and fashion.
|Credit Hours||3.0 Lecture|
1. Understand the role of popular culture in everyday life due to it's presence mediated communication channels.
2. Understand the relationship between popular culture and individual performance in style, grooming, and identity.
3. Articulate the economic nature of popular culture and it's relationship to advertising, mass media, and social media.
4. Explore and articulate the relationship between popular culture and low culture in comparison to high culture and folk culture.