(HTM 290) Customer Experience Optimization
Focused on designing, evaluating, and optimizing guest experience in the complex hospitality and tourism industry. Covers a broad range of topics including customer experience transformation, experience quality measurement, linking customer experience to value, creating and governing customer-centric organizations, improving B2B and B2C customer experience, and developing a customer experience vision.
| Credit Hours | 3.0 Lecture |
|---|---|
| Prerequisites | HTM 133 |
| Offered | Fall, Winter |
| Programs | Hospitality and Tourism Management (BS), Hospitality and Tourism Management Minor |
Course Learning Outcomes
Upon completion of this course, students will be able to:
- Apply general business principles and practices to the unique nature and needs of the hospitality and tourism industry.
- Lead other team members toward the successful accomplishment of a task, project, or organizational goal.
- Effectively solve business problems by applying critical thinking and utilizing qualitative and quantitative tools.
- Develop a mastery of relevant technologies and systems and their application toward organizational productivity and innovation.
- Understand and demonstrate how to produce a high level of service quality in hospitality and tourism setting.
- Demonstrate flexibility and creativity in the context of a rapidly evolving hospitality and tourism industry.
- Demonstrate a high degree of professionalism in work habits, communications, appearance, and interactions with colleagues and customers.
- Compete successfully for career opportunities and internal advancement within hospitality and tourism organization.
- Integrate a hospitality and tourism career into a well-rounded, moral, productive, and satisfying life.