(HTM 305) Dynamic Marketing Strategies for Hospitality and Tourism
Unveil the art of creating, branding, and marketing intangible hospitality and tourism experiences. Explore dynamic strategies to connect with guests emotionally, leverage real-time data, and transform memorable moments into lasting loyalty within the unique experience-driven hospitality & tourism industry.
| Credit hours | 3.0 lecture |
|---|---|
| Prerequisites | None |
| Offered | Fall, winter |
| Programs | Hospitality and Tourism Management (BS) |
Course Learning Outcomes
- Define hospitality & tourism marketing and the marketing process
- Understand services marketing concepts and apply them to marketing for hospitality & tourism
- Understand, analyze, and manage the marketplace and customer value perceptions
- Design and manage hospitality & tourism products and brands
- Understand the marketing implications of dynamic pricing and how to capture customer value
- Master direct, online, social media, and mobile marketing in real-world scenarios