(HTM 305) Marketing for Hospitality and Tourism
This course delves deep into the general principles essential to hospitality marketing and unveils the art of creating, branding, and marketing destinations, attractions, activities, and guest experiences. Explore dynamic marketing strategies while learning how to transform memorable experiences into lasting impressions.
| Credit hours | 3.0 lecture |
|---|---|
| Prerequisites | HTM 285 |
| Offered | Fall, winter |
| Programs | Hospitality and Tourism Management (BS) |
Course Learning Outcomes
- Define hospitality & tourism marketing and the marketing process
- Understand services marketing concepts and apply them to marketing for hospitality & tourism
- Understand, analyze, and manage the marketplace and customer value perceptions
- Design and manage hospitality & tourism products and brands
- Understand the marketing implications of dynamic pricing and how to capture customer value
- Master direct, online, social media, and mobile marketing in real-world scenarios