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(HTM 360) Destination Management and Marketing

Perspective on global tourism with emphasis on destinations as the basis for travel: their key industry role; sustainable management; experience development; differentiated branding; effective promotion; stakeholder engagement; partnering with key public/ private entities. Guest speakers and field trips to enhance classroom presentations.

Credit Hours 3.0 Lecture
Prerequisites HTM 285, BUSM 304
Offered Fall, Winter, Spring
Programs Hospitality and Tourism Management (BS)

Course Learning Outcomes

Upon completion of this course, students will be able to:

  1. Apply acquired knowledge of key principles and best practices in the unique and dynamic environment of the hospitality and tourism industry to deliver a high level of organizational productivity and innovation.
  2. Demonstrate true servant-leadership, notable integrity and strong communication skills to guide team members toward the successful accomplishment of tasks, projects, and organizational priorities.
  3. Effectively solve business problems and pursue new opportunities by mastering relevant technologies and employing the critical thinking skills of inquiry, analysis and creativity.
  4. Understand the essential nature of superb service to customers and colleagues in diverse industry settings and be viewed as an exemplar of sincere hospitality, impeccable professionalism and purposeful stewardship.
  5. Integrate a fulfilling hospitality and tourism career into a well-rounded, ethical, faithful and productive life while successfully pursuing professional advancement opportunities.