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Destination Management and Marketing (HTM 270)

Perspective on global tourism with emphasis on destinations as the basis for travel: their key industry role; sustainable management; experience development; differentiated branding; effective promotion; stakeholder engagement; partnering with key public/ private entities. Guest speakers and field trips to enhance classroom presentations.

Credit Hours 3.0 Lecture
Prerequisites HTM 133, HTM 230; BUSM 180 with a C- or better
Offered Fall, Winter, Spring
Programs -

Course Outcomes: