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(HTM 270) Destination Management and Marketing

Perspective on global tourism with emphasis on destinations as the basis for travel: their key industry role; sustainable management; experience development; differentiated branding; effective promotion; stakeholder engagement; partnering with key public/ private entities. Guest speakers and field trips to enhance classroom presentations.

Credit Hours 3.0 Lecture
Prerequisites HTM 133, HTM 230; BUSM 180 with a C- or better
Offered Fall, Winter, Spring
Programs -

Course Outcomes

1. Apply general business principles and practices to the unique nature and needs of the hospitality and tourism industry.
2. Lead other team members toward the successful accomplishment of a task, project, or organizational goal.
3. Effectively solve business problems by applying critical thinking and utilizing qualitative and quantitative tools.
4. Develop a mastery of relevant technologies and systems and their application toward organizational productivity and innovation.
5. Understand and demonstrate how to produce a high level of service quality in a hospitality and tourism setting.
6. Demonstrate flexibility and creativity in the context of a rapidly evolving hospitality and tourism industry.
7. Demonstrate a high degree of professionalism in work habits, communications, appearance, and interactions with colleagues and customers.
8. Complete successfully for career opportunities and internal advancement within hospitality and tourism organizations.
9. Integrate a hospitality and tourism career into a well-rounded, moral, productive, and satisfying life.