Destination Management and Marketing (HTM 270)
Perspective on global tourism with emphasis on destinations as the basis for travel: their key industry role; sustainable management; experience development; differentiated branding; effective promotion; stakeholder engagement; partnering with key public/ private entities. Guest speakers and field trips to enhance classroom presentations.
|Credit Hours||3.0 Lecture|
|Prerequisites||HTM 133, HTM 230; BUSM 180 with a C- or better|
|Offered||Fall, Winter, Spring|