(HTM 360) Destination Management and Marketing
Perspective on global tourism with emphasis on destinations as the basis for travel: their key industry role; sustainable management; experience development; differentiated branding; effective promotion; stakeholder engagement; partnering with key public/ private entities. Guest speakers and field trips to enhance classroom presentations.
| Credit Hours | 3.0 Lecture |
|---|---|
| Prerequisites | HTM 285,BUSM 304 |
| Offered | Fall, Winter, Spring |
| Programs | Hospitality and Tourism Management (BS) |
Course Learning Outcomes
Upon completion of this course, students will be able to:
- Apply acquired knowledge of key principles and best practices in the unique and dynamic environment of the hospitality and tourism industry to deliver a high level of organizational productivity and innovation.
- Demonstrate true servant-leadership, notable integrity and strong communication skills to guide team members toward the successful accomplishment of tasks, projects, and organizational priorities.
- Effectively solve business problems and pursue new opportunities by mastering relevant technologies and employing the critical thinking skills of inquiry, analysis and creativity.
- Understand the essential nature of superb service to customers and colleagues in diverse industry settings and be viewed as an exemplar of sincere hospitality, impeccable professionalism and purposeful stewardship.
- Integrate a fulfilling hospitality and tourism career into a well-rounded, ethical, faithful and productive life while successfully pursuing professional advancement opportunities.