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Strategic Marketing Management (BUSM 429)

This is the capstone Marketing course. Working in groups, students work with a client on a major marketing consulting project that involves marketing research, strategy and creativity, culminating in a written report and oral presentation. Readings and cases focused on marketing strategy will also be discussed.

Credit Hours 3.0 Lecture
Prerequisites BUSM 304 with a B- or better, BUSM 421 and BUSM 422
Offered Fall, Winter
Programs -

Course Outcomes: