Strategic Marketing Management (BUSM 429)
This is the capstone Marketing course. Working in groups, students work with a client on a major marketing consulting project that involves marketing research, strategy and creativity, culminating in a written report and oral presentation. Readings and cases focused on marketing strategy will also be discussed.
|Credit Hours||3.0 Lecture|
|Prerequisites||BUSM 304 with a B- or better, BUSM 421 and BUSM 422|