(HTM 370) Meetings and Convention Management
Management and operation of conventions, meetings, trade shows and exhibitions for both profit and non-profit organizations. Emphasizes program planning, budgeting, contracts, marketing, public relations, site and facility selection, exhibit planning and marketing, transportation, food and lodging arrangements, and career opportunities. A convention/meeting planning project will be required for successful completion of the course.
|Credit Hours||3.0 Lecture|
|Prerequisites||HTM 285, BUSM 304|
|Programs||Hospitality and Tourism Management (BS)|
Course Learning Outcomes
- Apply general business principles and practices to the unique nature and needs of the hospitality and tourism industry.
- Lead other team members toward the successful accomplishment of a task, project, or organizational goal.
- Effectively solve business problems by applying critical thinking and utilizing qualitative and quantitative tools.
- Develop a mastery of relevant technologies and systems and their application toward organizational productivity and innovation.
- Understand and demonstrate how to produce a high level of service quality in a hospitality and tourism setting.
- Demonstrate flexibility and creativity in the context of a rapidly evolving hospitality and tourism industry.
- Demonstrate a high degree of professionalism in work habits, communications, appearance, and interactions with colleagues and customers.
- Compete successfully for career opportunities and internal advancement within hospitality and tourism organization.
- Integrate a hospitality and tourism career into a well-rounded, moral, productive, and satisfying life.