Marketing Minor
Hours - 15 Credit Hours
Effective Sep. 2017
Last Revision 9/16/2022
Holokai Category: Professional Studies
Sponsoring Program: Business Management
Faculty Unit Assignment: Faculty of Business & Government
Program Requirements
Required Courses — 15 Credits
| Course Number | Title | Semesters Offered | Credit Hours | Prerequisite |
|---|---|---|---|---|
| BUSM 180 or | Introduction to Business or | F, W, S | 3.0 | |
| ECON 200 | Principles of Microeconomics | F, W, S | 3.0 | MATH 107 for non-ACCT majors and ACCT 186 for ACCT majors |
| BUSM 304 | Principles of Marketing Management | F, W, S | 3.0 | BUSM 180 and BUSM 320 w/C- or better |
| BUSM 421 | Integrated Marketing Communications | F, W | 3.0 | BUSM 304 w/B- or better |
| BUSM 422 | Marketing Research | F, W | 3.0 | BUSM 304 w/B- or better; Either MATH 121 or PSYC 205 w/C- or better |
| BUSM 429 | Strategic Marketing Management | F, W | 3.0 | BUSM 304 w/B- or better, BUSM 421 and BUSM 422 |
Additional Program Requirements
All passing grades will be accepted in fulfilling minor or certificate requirements.
Program Learning Outcomes
Upon completing this minor, students will:
- Demonstrate knowledge of fundamental areas of business.
- Have knowledge of international business basics.
- Have knowledge of intercultural understanding fundamentals.
- Be able to prepare entrepreneurial/intrapreneurial business plans.
- Be able to solve problems.
- Work effectively in teams.
- Communicate effectively.
- Demonstrate the ability to lead.
- Demonstrate commitment to service-mindedness.
- Demonstrate commitment to ethical behavior.