Marketing Minor
Hours - 15 Credit Hours
Effective Sep. 2026
Last Revision 4/03/2026
Faculty Unit Assignment: Faculty of Business & Government
Sponsoring Program: Business Management
Holokai Category: Professional Studies
Program Requirements
Required Courses — 12 Credits
| Course Number | Title | Semesters Offered | Credit Hours | Prerequisite |
|---|---|---|---|---|
| BUSM 304 | Principles of Marketing Management | F, W, S | 3.0 | BUSM 320 w/C- or better |
| BUSM 320 | Business Communication | F, W, S | 3.0 | ENGL 101 |
| BUSM 421 | Integrated Marketing Communications | F, W | 3.0 | BUSM 304 w/B- or better |
| BUSM 429 | Digital Marketing and Analytics | F, W | 3.0 | BUSM 304 w/B- or better, BUSM 421 |
Electives — 3 Credits
Select one course
| Course Number | Title | Semesters Offered | Credit Hours | Prerequisites |
|---|---|---|---|---|
| BUSM 411R | Digital Marketing Agency | F, W, S | 3.0 | BUSM 304 w/B- or better, BUSM 421 |
| BUSM 460R | Marketing Projects | F, W, S | 3.0 | BUSM 304 w/B- or better |
Additional Program Requirements
All passing grades will be accepted in fulfilling minor or certificate requirements.
Program Learning Outcomes
Upon completing a minor in marketing, students will:
- Demonstrate a knowledge of fundamental areas of business.
- Have a knowledge of international business basics.
- Have a knowledge of intercultural understanding fundamentals.
- Be able to prepare entrepreneurial/intrapreneurial business plan.
- Be able to solve problems.
- Work effectively in teams.
- Communicate effectively.
- Demonstrate the ability to lead.
- Demonstrate commitment to service-mindedness.
- Demonstrate commitment to ethical behavior.