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Marketing Minor

Hours - 15 Credit Hours
Effective Sep. 2017
Last Revised 3/06/2020

Program Requirements

Required Courses — 15 Credits

Course Number Title Semesters Offered Credit Hours
BUSM 180 or
ECON 200
Introduction to Business
Principles of Microeconomics
F, W, S 3.0
BUSM 304 Principles of Marketing Management F, W, S 3.0
BUSM 421 Integrated Marketing Communications W, S 3.0
BUSM 422 Marketing Research F, W 3.0
BUSM 429 Strategic Marketing Management F, W 3.0

All passing grades will be accepted in fulfilling minor or certificate requirements.

      Program Outcomes