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Marketing Minor

Hours - 15 Credit Hours
Effective Sep. 2023
Last Revision 6/28/2023
Faculty Unit Assignment: Faculty of Business & Government
Sponsoring Program: Business Management
Holokai Category: Professional Studies

Program Requirements

Required Courses — 15 Credits

Course Number Title Semesters Offered Credit Hours Prerequisite
BUSM 180 or Introduction to Business or F, W, S 3.0
ECON 200 Principles of Microeconomics F, W, S 3.0 ACCT 186 (required for BUSM, ACCT and HTM majors) OR MATH 107
BUSM 304 Principles of Marketing Management F, W, S 3.0 BUSM 180 and BUSM 320 w/C- or better
BUSM 421 Integrated Marketing Communications F, W 3.0 BUSM 304 w/B- or better
BUSM 422 Marketing Research F, W 3.0 BUSM 304 w/B- or better; Either MATH 121 or PSYC 205 w/C- or better
BUSM 429 Strategic Marketing Management F, W 3.0 BUSM 304 w/B- or better, BUSM 421 and BUSM 422

Additional Program Requirements

All passing grades will be accepted in fulfilling minor or certificate requirements.

      Program Learning Outcomes