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Marketing Minor

Hours - 15 Credit Hours
Effective Sep. 2017
Last Revision 9/16/2022
Holokai Category: Professional Studies
Sponsoring Program: Business Management
Faculty Unit Assignment: Faculty of Business & Government

Program Requirements

Required Courses — 15 Credits

Course Number Title Semesters Offered Credit Hours Prerequisite
BUSM 180 or Introduction to Business or F, W, S 3.0
ECON 200 Principles of Microeconomics F, W, S 3.0 MATH 107 for non-ACCT majors and ACCT 186 for ACCT majors
BUSM 304 Principles of Marketing Management F, W, S 3.0 BUSM 180 and BUSM 320 w/C- or better
BUSM 421 Integrated Marketing Communications F, W 3.0 BUSM 304 w/B- or better
BUSM 422 Marketing Research F, W 3.0 BUSM 304 w/B- or better; Either MATH 121 or PSYC 205 w/C- or better
BUSM 429 Strategic Marketing Management F, W 3.0 BUSM 304 w/B- or better, BUSM 421 and BUSM 422

Additional Program Requirements

All passing grades will be accepted in fulfilling minor or certificate requirements.

      Program Learning Outcomes

      Upon completing this minor, students will:

      • Demonstrate knowledge of fundamental areas of business.
      • Have knowledge of international business basics.
      • Have knowledge of intercultural understanding fundamentals.
      • Be able to prepare entrepreneurial/intrapreneurial business plans.
      • Be able to solve problems.
      • Work effectively in teams.
      • Communicate effectively.
      • Demonstrate the ability to lead.
      • Demonstrate commitment to service-mindedness.
      • Demonstrate commitment to ethical behavior.