Marketing Minor
Hours - 15 Credit Hours
Effective Sep. 2017
Last Revised 3/06/2020
Program Requirements
Required Courses — 15 Credits
| Course Number | Title | Semesters Offered | Credit Hours |
|---|---|---|---|
| BUSM 180 or ECON 200 |
Introduction to Business Principles of Microeconomics |
F, W, S | 3.0 |
| BUSM 304 | Principles of Marketing Management | F, W, S | 3.0 |
| BUSM 421 | Integrated Marketing Communications | W, S | 3.0 |
| BUSM 422 | Marketing Research | F, W | 3.0 |
| BUSM 429 | Strategic Marketing Management | F, W | 3.0 |
All passing grades will be accepted in fulfilling minor or certificate requirements.
Program Outcomes
Forthcoming